Discover the perfect combination of online convenience and offline experience by visiting our 1200m2 showroom. See, feel and experience the collections for yourself here. Every six months we restyle the showroom to showcase the collections in a different way and also to present new trends. Use the showroom as an extension of your own shop. Take your customer for a unique shopping experience, where they get a full picture of Initials by HAANS Lifestyle. Step inside and get inspired by the Home Stories.

We also provide training days for your own shop staff here on location. Interested? Ask us about the possibilities.
Personal attention

Personal attention

Not yet a customer but would like to become one, create an account and we will contact you. Of course, you can also visit us in the showroom.

Visit us on Mondays in the showroom and we will always be there to help you. If you prefer to visit the showroom another day or if you want us to come to your premises, please make an appointment. We will be happy to help you with all your questions or with selecting items from our wide range, for example. If you are an interior designer or stylist, please refer to initialsbyhaans.com. Through the purchasing organisation HOP, you can buy directly from us and they can help you make your mood board a reality.

About us

A family business of 3 generations that has been putting together, developing, producing and selling the most beautiful collections in home decorations with great passion and pleasure for over 55 years. We work with a small team and bring the warm family feeling to each other and our customer. 
Initials by HAANS Lifestyle is a collection of unique and exclusive products with a modern and high-quality look and feel and did not come about by accident. The inspiration is the craft that goes into the development of a collection. With an item of Initials by HAANS Lifestyle you bring a piece of family and a piece of history into your home. That gives character to your interior.

Good to know:

How can I see my purchase prices?

Login or create an account.

Why are there QR codes in the collection book and on article labels?

You will find QR codes in the showroom and in the collection book. Scan directly from this page for full information. 

How do I save my favourites?

Click the heart next to the item. This way, they are added to your wish list and you can easily find these items again. From here, place them directly in your shopping basket.

Where can I find the new items by category?

 Under the heading "New" you will find the latest new items all together.

Can I use and receive images?

Yes you can, but there are some conditions attached. Ask Sandy for the login to our image bank.

Can I be named as a dealer on initialsbyhaans.com?

Please contact Rens for this.

Do you have a question?

Are you on the webshop and just can't figure it out. Ask us for help via the chat.
Of course you can also call or e-mail us.

Collection book 

The collection book shows all items together. Browse here.

Image bank

Please use HR product and mood photos.
Use for print, then please consult.


Keep up to date with all developments and updates. Get inspired and informed.

3D Warehouse 

We also offer our collection in SKP files for creating renders in Sketchup.

Visit us at the following trade fairs

At HAANS Lifestyle, we are proud of our collaborations. Especially our cooperation with Passe Partout Meubelen in our showroom and during trade fairs, where we work together on the Home Stories concept. A powerful concept that represents a total picture for the visitor.

During the fairs, we try to present our collections in a broad and different way, so that a visit to any location is definitely worthwhile.



The showroom in the interior centre has been completely renewed again with the latest items. Enjoy all the beauty and get inspiration for new presentation options. We look forward to welcoming you to the Marketdays in our familiar family way.


A unique fair at a pop-up location. This year in De Koolputten, a beautiful event location with lots of daylight and different rooms. Lovely to see the collections here together in a homely atmosphere. This is our favourite fair, because everything comes into its own here. Are you enjoying it with us?


Through our collaboration with Passe Partout Meubelen, we can be found at the Brussels Furniture Fair. A fair where we also present new items. The Home Stories concept certainly stands out here by fully dressing the large furniture with the Initials by HAANS Lifestyle articles. Be sure to admire this unique atmosphere here.


An event for the entire lifestyle sector. The whole city is familiar with the fair here and everything in and around Paris breathes interior design. You only find us here once a year and that is in January. This fair is always buzzing with different nationalities. Nice to see how our articles appeal to and inspire everyone. Will we see you here?